Leadfeeder Clearbit Google Sheets Lead Generation

Enrich website visitors with Leadfeeder & Clearbit and save to Google Sheets

Automatically enrich website visitor data and create a powerful lead database for your outreach team

Download Template JSON · n8n compatible · Free
Leadfeeder and Clearbit integration workflow diagram

What This Workflow Does

This automation solves the common problem of unidentified website visitors who could be valuable leads for your business. Many companies miss out on potential opportunities because they don't know who's visiting their site or how to follow up with them.

The workflow automatically identifies companies visiting your website using Leadfeeder, enriches that data with Clearbit's company intelligence, and saves all the information to a Google Sheet for your sales team. This creates a powerful lead database from your existing web traffic without manual research.

How It Works

1. Leadfeeder identifies website visitors

The workflow starts by pulling data from Leadfeeder, which tracks companies visiting your website by analyzing their IP addresses. This provides initial company names and visit details.

2. Clearbit enriches the company data

Each identified company is then sent to Clearbit's API, which adds valuable information like industry, employee count, revenue estimates, technologies used, and key decision-makers.

3. Data is organized in Google Sheets

The enriched lead information is automatically formatted and saved to a Google Sheet with columns for all relevant data points, creating a ready-to-use lead database.

Who This Is For

This workflow is ideal for B2B companies with significant website traffic who want to:

  • Identify anonymous website visitors
  • Build targeted lead lists for sales outreach
  • Understand which companies are researching their solutions
  • Automate lead data collection to save research time

What You'll Need

  1. An active Leadfeeder account with API access
  2. A Clearbit API key (free tier available)
  3. A Google Sheets spreadsheet set up with column headers
  4. An n8n instance or account to run the workflow

Pro tip: Create a separate Google Sheet tab for "Hot Leads" and set up conditional formatting to highlight companies that visit pricing pages or spend significant time on your site.

Quick Setup Guide

  1. Download the template file from this page
  2. Import it into your n8n instance
  3. Connect your Leadfeeder and Clearbit accounts
  4. Configure the Google Sheets destination with your spreadsheet ID
  5. Test the workflow with sample data
  6. Set it to run on a schedule (daily recommended)

Key Benefits

Turn anonymous traffic into sales opportunities by identifying companies visiting your site and enriching their profiles with valuable firmographic data.

Save 5-10 hours per week that your sales team would otherwise spend manually researching companies and contacts.

Improve outreach response rates by having detailed company information before making first contact.

Create a searchable lead database that grows automatically as new companies visit your site.

Identify high-intent visitors by tracking which pages they view and how long they stay.

Frequently Asked Questions

Common questions about website visitor tracking and lead enrichment

Leadfeeder identifies companies with about 85-90% accuracy by matching IP addresses to business networks. While it can't identify individual visitors, it reliably detects when employees from specific companies visit your site. The accuracy improves for larger companies with distinct IP ranges.

For example, when a visitor from Microsoft's corporate network accesses your site, Leadfeeder will recognize it as Microsoft but won't know which employee. This is still valuable for B2B sales teams who want to know which companies are researching their solutions.

  • Works best for corporate networks, not residential IPs
  • Larger companies are easier to identify
  • Updated daily with new IP-to-company mappings

Clearbit enriches company data with over 100 data points including industry classification, estimated revenue, employee count, technologies used, funding status, and key executives. This transforms a basic company name into a complete business profile.

A marketing agency using this workflow might discover that a visiting company is a 200-person SaaS business using HubSpot that recently raised $10M in funding. This context helps tailor outreach and prioritize high-value accounts.

  • Firmographic data like industry and size
  • Technographic data about software used
  • Funding and growth signals

We recommend running this workflow daily to capture fresh visitor data while it's still relevant. Most B2B sales cycles benefit from quick follow-up, so daily updates ensure your team can act on new leads promptly.

A manufacturing company using this workflow might check their enriched lead sheet each morning to identify which potential customers were researching their products the previous day, allowing for timely outreach while their interest is fresh.

  • Daily updates ideal for most sales cycles
  • Can adjust frequency based on traffic volume
  • Consider timezone differences for global sites

Yes, the workflow can be modified to only enrich visitors who meet specific criteria like viewing certain pages, spending minimum time on site, or coming from particular referral sources. This prevents wasting API calls on low-value traffic.

A SaaS company might configure the workflow to only enrich leads who visited their pricing page or watched a product demo video, indicating stronger buying intent than casual blog readers.

  • Filter by pages viewed or time on site
  • Exclude known IPs like competitors
  • Prioritize visitors from target industries

This approach complements traditional forms by identifying companies that aren't ready to submit information yet. While forms capture highly engaged leads, visitor tracking surfaces earlier-stage prospects who are still researching.

For example, a web design agency might get 10 form submissions per month but identify 200 companies visiting their portfolio pages. This creates opportunities for proactive outreach to companies showing interest but not yet ready to contact them.

  • Captures earlier-stage research behavior
  • Identifies companies not ready to engage directly
  • Works alongside traditional lead capture methods

The main costs are Leadfeeder and Clearbit API usage. Leadfeeder starts at $99/month for basic tracking, while Clearbit offers a free tier for up to 100 enrichments/month. At scale, Clearbit's paid plans start at $0.10 per enrichment.

A mid-sized business might spend $200-300/month total to track and enrich 1,000-2,000 visitors, which is typically far less than the cost of a sales rep manually researching that many leads.

  • Leadfeeder from $99/month
  • Clearbit free for ≤100 enrichments/month
  • n8n free for basic usage

Absolutely! GrowwStacks specializes in building custom automation solutions for lead generation and sales workflows. We can create a tailored version of this workflow that integrates with your specific CRM, adds custom filtering logic, or includes additional data sources.

For example, we recently built a custom solution for a client that combined visitor tracking with their LinkedIn Sales Navigator data to automatically create personalized outreach sequences. The system identified when target accounts visited their site and alerted the sales team with enriched profiles.

  • Custom filters for your ideal customer profile
  • Integration with your existing CRM
  • Automated alerts for high-priority visitors

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