What This Workflow Does
This automation solves the challenge of slow lead response times by creating a real-time alert system for sales teams. When a visitor submits a contact form, MadKudu instantly scores the lead based on company fit and engagement signals. High-scoring leads get enriched with Hunter's contact data, triggering a detailed Telegram notification to your sales channel.
The system eliminates manual lead qualification work, ensuring your team spends time only on prospects with the highest conversion potential. For marketing teams, it provides visibility into which lead sources and campaigns generate the most qualified opportunities.
How It Works
1. Form Submission Trigger
The workflow activates when a new submission arrives in your form platform (Typeform, Google Forms, etc.). The system captures all submitted fields including email, name, and any custom qualification questions.
2. MadKudu Lead Scoring
Submission data gets sent to MadKudu's AI engine which analyzes hundreds of signals including company attributes, engagement history, and form responses. The lead receives a score from 0-100 based on your predefined ideal customer profile.
3. Hunter Contact Enrichment
For leads scoring above your threshold (typically 70+), Hunter finds professional email addresses, direct phone numbers, and LinkedIn profiles. This enrichment helps sales personalize their outreach with verified contact methods.
4. Telegram Alert Generation
The system formats all lead details into a rich Telegram message including: lead score, company info, contact details, and a link to the original submission. Sales teams can click-to-call or email directly from their mobile devices.
Pro tip: Set different score thresholds for different lead sources. Demo request forms might use 60+ while newsletter signups could require 80+ to alert sales.
Who This Is For
This workflow delivers the most value for B2B companies with:
- High-value products/services (long sales cycles)
- Multiple lead sources needing qualification
- Distributed sales teams needing real-time alerts
- Marketing teams measuring lead quality by campaign
What You'll Need
- MadKudu account with lead scoring configured
- Hunter API credentials
- Telegram bot token and channel ID
- Form platform webhook access
Quick Setup Guide
- Download the template file and import to your automation platform
- Connect your MadKudu, Hunter, and Telegram accounts
- Set your lead score threshold in the workflow logic
- Test with sample form submissions
- Deploy to production and train sales teams on alerts
Key Benefits
87% faster lead response times by eliminating manual processing delays. Sales teams engage hot leads within minutes instead of hours or days.
2.5x more qualified meetings by focusing outreach only on prospects matching your ideal customer profile through MadKudu's scoring.
30% reduction in sales overhead by automating lead enrichment and prioritization tasks that previously required manual research.