Automatically Convert Text to Image Carousels Using Make.com

Ever spent hours creating social media graphics only to do it all again the next day? I was drowning in repetitive design work until I discovered an automation approach that changed everything. Let me walk you through how I use Make.com to transform simple text into polished image carousels for multiple platforms.

Why Automation Saves My Sanity (And Can Save Yours Too)

Platform-specific content requirements used to consume my entire week. Instagram Stories, LinkedIn posts, Twitter threads – each demanded different formats and sizes. Manual design work was becoming a major bottleneck in my content strategy.

The solution came from connecting writing tools with design platforms through Make.com. Now I can focus on writing quality content once and automatically transform it into various visual formats.

Setting Up Your First Automation Flow: Step-by-Step

Here's my exact process for creating an automated content conversion system:

1. Create a content source: I start with a dedicated Google Drive folder containing a Google Doc for my text content. I write each key point as a separate paragraph, keeping ideas focused and carousel-friendly.
   

2. Organize your content structure: For best results, I follow a specific format in my document:

• First line: Attention-grabbing headline

• Middle lines: Supporting points (one point per paragraph)

• Final line: Call-to-action or conclusion

3. Build your Make.com foundation: After creating a new scenario in Make.com, I connect to Google Docs and use the "Get Document Contents" module. The trick is copying just the document ID from your URL – not the entire link.
   

   

   
   

4. Set up content parsing: The critical step is adding an Iterator module (found under Flow Control) that splits the document at each new line. This creates separate data bundles for processing.
   

   

   
   

5. Configure the text-to-image conversion: I connect to Placid using their API module. For each text bundle, I select an appropriate template and map the text value to the template's text field.
   

   

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Advanced Strategies for Image Creation

The power of this system comes from template preparation and creative variation:

1. Pre-design multiple templates: Before running your automation, create at least three template variations in Placid:

• Square format (1080×1080px) for feed posts

• Vertical format (1080×1920px) for Stories

• Alternative color schemes for visual variety

2. Implement brand consistency: Ensure all templates include:

• Your logo placement (I put mine in the bottom corner)

• Consistent font choices across all designs

• Brand color palette with 2-3 variations

3. Create download automation: Add an HTTP module after Placid to download each generated image using the URL provided in the previous step.

   
   

4. Store images systematically: I organize my automation to save images with consistent naming conventions (format-number-date.jpg) for easy retrieval.

5. Optimize text placement: Position text centrally with adequate margins (at least 15% from edges) to ensure readability across devices.
   

One Text, Multiple Formats: The Router Strategy

To maximize content variation without extra work, I implement a multi-path workflow:

1. Add a Router module: After the initial document retrieval, insert a Router to create parallel processing paths.
   

2. Clone your processing steps: For each format variation, duplicate the Iterator-Placid-HTTP download sequence.
   

3. Customize template selection: For each path, select different templates (square/vertical/colors).
   

4. Align array handling: Ensure each path properly uses the array from its specific Iterator using the correct reference.
   

5. Test path by path: Run each format path separately before activating the entire workflow to identify and fix errors.
   

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Creating Shareable Content Collections

The final workflow steps combine individual images into organized packages:

1. Implement array handling: Close each Iterator path with proper data passing using the "Array Aggregator" option.
   

2. Add PDF compilation: Integrate PDF.co to convert image arrays into browsable documents, setting "Synchronous" execution mode for reliability.
   

   

   
   

3. Set up organized storage: Configure Google Drive upload with dynamic folder paths based on content type or date.
   

4. Create notification triggers: Add email notifications when new carousel sets are ready for review.
   

5. Build scheduling integration: Connect your Make.com workflow to content scheduling tools like Buffer or Hootsuite for seamless posting.
   

Implementation Timeline Strategy

For those new to automation, follow this progressive approach:

• Week 1: Set up basic Google Docs to single image format conversion

• Week 2: Add multiple format paths and test thoroughly

• Week 3: Implement PDF compilation and storage organization

• Week 4: Connect to scheduling tools and refine templates
  

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Troubleshooting Common Challenges

Even perfect automations sometimes need adjustments:

• If images appear blank, check API connections and template IDs

• For sizing issues, verify template dimensions match platform requirements

• When text appears cut off, adjust template text boxes to accommodate longer content

• If PDF compilation fails, ensure all array data is properly passed between steps
  

Conclusion: From Automation Beginner to Content Machine

When I first started with content automation, I was skeptical about the results. Would the images look professional? Could I really save that much time? Six months later, I can confidently say this approach has transformed my content strategy.

What used to take me 8-10 hours weekly now runs automatically in the background while I focus on creating better content ideas. My engagement has improved because I'm posting more consistently, and the professional look of my carousels has elevated my brand perception.

So stop spending hours in design tools and start leveraging the power of automation. Your audience gets better content, and you get your time back – that's the real win-win of content automation.

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